This Video Does Not Feature the New Nike Trainers Adorned With the Israeli Flag

Misbar investigated the circulating claim and found it to be misleading. The customized trainers were actually designed and crafted by a local seller known as Pnt by Ray, a business specializing in the sale of personalized hand-painted shoes, and it appears on platforms such as Facebook and Instagram.

Companies Supporting Israel in Gaza War

Several custom footwear companies customize Israeli-themed shoes using popular sellers from brands like Nike and Adidas, and donate the profits to companies supporting Israel in its war on Gaza, such as Magen David Adom and Friends of the IDF.

Nike’s Alleged Israeli Collection Sparks Boycott Calls

While Nike has not released an official statement regarding this latest issue, pro-Palestinian advocates have renewed calls to boycott Nike, among other brands that showed support for Israel during its genocidal bombardment of Gaza last October. Nike is just one of several brands facing boycotts and protests due to perceived support for Israel’s war on Gaza, as part of the larger Boycott, Divestment, and Sanctions (BDS) campaign initiated in 2005.

What is BDS?

The Boycott, Divest, Sanction (BDS) movement is at the forefront of campaigns that advocate for ending all dealings with Israel. This includes boycotting both Israeli companies and global entities complicit in violating the rights of Palestinians. The campaigns also extend to boycotting Israeli sports, cultural, and academic institutions and activities. The overarching goal is to exert pressure on investors and contractors associated with Israeli and international companies involved in the crimes of the occupying state, urging them to terminate their contracts with these companies and entities.

McDonald’s CEO Reveals Sales Downturn Amidst Boycotts Over Gaza War

Since October 2023, campaigners have called for a global boycott of McDonald’s, prompted by its Israeli branch providing thousands of free meals to Israeli troops during the Gaza bombardment and ground offensive. The impact has been especially significant in the Middle East. McDonald’s CEO, Chris Kempczinski, reported in February that the war had a 'disheartening' effect on sales in Middle Eastern countries and other Muslim-majority nations, including Malaysia and Indonesia.

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Companies Supporting Israel in Gaza War Face Boycott Calls

Israeli Allegations Regarding Living and Health Conditions in Gaza