Victoria's Secret Isn't Planting Tracking Devices in Bras
The Claim
Victoria's Secret is planting tracking devices in bras.
News posted on
Emerging story
Social media users posted videos claiming that Victoria's Secret is secretly placing tracking devices in their bras. Users claimed that Victoria's Secret is hiding tracking chips in their bras and lingerie to track their customers and target them for sex trafficking.
Users were spreading awareness to throw their bras from Victoria Secret.
Misbar’s Analysis
Misbar's investigation found all the circulating claims false. Victoria’s Secret uses RFID tags on items for inventory purposes.
Radio Frequency Identification (RFID) technology uses radio waves to identify people or objects. There is a device that reads the information contained in a wireless device or “tag” from a distance without making any physical contact or requiring a line of sight.
Radio-frequency identification tags are used by several major retailers in order to track inventory, not customers.
Victoria’s Secret is not secretly hiding microchips or tracking devices in bras in order to track customers as part of a sex trafficking scheme.
Victoria’s Secret is one of retail’s largest specialty apparel brands and is planning to launch RFID to provide real-time inventory tracking across the chain.
