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This Footage of a 3D Barbie Ad in Dubai Is CGI

Wesam Abo Marq Wesam Abo Marq
28th July 2023
This Footage of a 3D Barbie Ad in Dubai Is CGI
The Video of a 3D Barbie in Dubai Is CGI (Twitter)

The Claim

A video shows a 3D Barbie advertisement displayed in the vicinity of the Burj Khalifa in Dubai.

Emerging story

Following the release of the Barbie 2023 movie, social media users circulated footage claiming to feature a 3D Barbie advertisement exhibited near the Burj Khalifa in Dubai. 

The video captures the classic Barbie, dressed in her white-black swimsuit, gracefully stepping out of a pink box.

“The Barbie movie craze is taking the world by storm! Check out this 3D ad in front of the Burj Khalifa in Dubai and tell us what you think about it,” a Twitter user wrote.

A supporting image within the article body

Misbar’s Analysis

Misbar investigated the viral video and found it to be fake.

After conducting a thorough reverse image search, Misbar’s team revealed the video making the rounds to be computer-generated imagery (CGI).

Giant Barbie Doll in Dubai Is CGI

Indeed, the video featuring the 3D Barbie advertisement is part of a CGI ad campaign. The advertisement was shared on Instagram a few days ago by Eye Studio, a social media agency based in the UAE.

The video’s caption reads, "Hi Barbie, are you looking for Ken?"

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Photo Description: A screenshot of the original video from Instagram.

According to Eye Studio’s bio, the agency is a boutique agency in the UAE and KSA specializing in content creation, CGI animations, illustrations, strategy, and development.

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Photo Description: A screenshot of the agency’s Instagram account.

“Barbie” 2023 Movie

The video started circulating following the release of "Barbie" 2023 movie.

"Barbie" is a 2023 American fantasy comedy film directed by Greta Gerwig and co-written by Gerwig and Noah Baumbach. The movie is based on the iconic Barbie fashion dolls produced by Mattel.

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Photo Description: A screenshot of the Barbie movie’s trailer from IMDb.

Notably, it marks the first live-action adaptation of Barbie, following a series of computer-animated direct-to-video and streaming television films. The storyline revolves around Barbie, portrayed by Margot Robbie, and Ken, played by Ryan Gosling, as they embark on a journey of self-discovery triggered by an existential crisis.

"Barbie" was generally well-received by critics and has achieved considerable commercial success, grossing over $472 million worldwide. As a result, it stands as the tenth-highest grossing film of 2023.

What Is CGI?

Computer-generated imagery (CGI) is a technology or application of computer graphics used to create or enhance images in various forms of media, including art, printed materials, simulators, videos, and video games. 

CGI can produce both static and dynamic images. It encompasses both 2D computer graphics and, more commonly, 3D computer graphics, which are employed for designing characters, virtual worlds, scenes, and special effects in films, television shows, commercials, and other media productions. This technology has revolutionized the entertainment industry and continues to play a significant role in visual storytelling and special effects.

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Misbar’s Classification


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