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These Photos of Sunburn Competition in Florida are AI-Generated

Eman Hillis Eman Hillis
5th August 2023
These Photos of Sunburn Competition in Florida are AI-Generated
There are no sunburn competitions in Florida (Twitter)

The Claim

The photos show an extreme sunburn competition in Florida. People are at the beach playing and running exposing their naked bodies to the Sun.

Emerging story

Photos of extremely sunburned people at the beach in Florida recently went viral among social media users claiming they were having a sunburn competition.

Social media users claimed that the competitors are trying to get as strong sunburn marks as they could.

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Misbar’s Analysis

Misbar investigated the claim and found it to be fake.

Looking closely at the hands, feet, and sunburn marks of the people in these photos, it is apparent that the photos are AI-generated.

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Photo Description: The hands in the photos are deformed.
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Photo Description: The feet in the photos are distorted.
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Photo Description: The sunburn marks on people’s skin do not look realistic.

There Are No Sunburn Competitions in Florida

Misbar found that there is no such thing as a sunburn competition in Florida or the U.S. Nevertheless, there once was a website, Dealchecker, in the U.K. that ran a sunburn competition with the slogan ‘earn while you burn’. The website offered a prize for people who send photos of their sunburned bodies.

The competition was soon axed and canceled. The website was asked to remove any associated content with the competition too, fearing that people could see sunburn as a trivial matter. Ultimately, the competition was not allowed to appear again in any form.

It is worth noting that getting sunburned once every two years can triple the risk of getting skin cancer. It is expected that the number of skin cancer deaths will increase by 4.4 per cent this year.

AI Tends to Distort Hands and Feet

Although AI tools can generate very photorealistic pictures with near-flawless renders, they can not get the feet and fingers right. That is basically because AI generators depend on datasets to generate any image.

The hands and feet in most of the images in the datasets are smaller and less visible than the faces and other parts of the body. Hands could be holding onto something or not completely visible in the pictures. Hence, AI generators create distorted hands and feet.

AI experts say that if fingers are spread in most of the images, AI tools could generate better hands. It is very rare to have a picture with the complete hand shown. Hands and feet are not the only things AI can not get right, but texts too. In fact, many AI tools struggle to generate understandable texts.

However, efforts to improve AI accuracy are plentiful. Wasim Khaled, chief executive of Blackbird. AI, a company to fight disinformation, expects that the rapid developments in AI tools will result in days when nothing you see on the internet can be believed.

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Misbar’s Classification


Misbar’s Sources

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