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Lay’s Chips Did Not Introduce Iced Matcha and Watermelon Flavors

Wesam Abo Marq Wesam Abo Marq
Food & Beverages
30th August 2023
Lay’s Chips Did Not Introduce Iced Matcha and Watermelon Flavors
Lay’s denied releasing a watermelon and matcha flavored chips (Twitter)

The Claim

Lay’s chips introduced iced matcha and watermelon flavors.

Emerging story

Recently, images purportedly featuring the recently introduced iced matcha and watermelon flavors of Lay's crispy potato chips were shared online.

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A supporting image within the article body

Misbar’s Analysis

Misbar investigated the images and found them to be fake.

Lay's company did not announce the release of new crispy potato chips products with iced matcha and watermelon flavors. They simply suggested the flavor to their followers across social media platforms.

Lay's Confirms Flavors as Fake

Through its official accounts on X and Facebook, Lay's company posted an image of its famous crispy potato chips product in the "Iced Matcha" flavor.

The company published the image along with the caption, "We love this fake flavor so matcha."

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Photo Description: A screenshot of the original Image from Lay’s X account.
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Photo Description: A screenshot of the original Image from Lay’s Facebook account.

Furthermore, the company shared an image of the "watermelon" flavor on its official X account on social media and commented that the flavor is not real, stating, “A fake flavor as refreshing as the real thing.”

A supporting image within the article body
Photo Description: A screenshot of the original Image from Lay’s X account.

What Is Matcha?

Matcha has gained popularity in health stores and coffee shops, being offered as matcha shots, lattes, teas, and desserts. Similar to green tea, matcha is derived from the Camellia sinensis plant. However, it is cultivated differently, resulting in a distinctive nutrient profile.

Matcha encompasses nutrients from the entire tea leaf and boasts higher levels of caffeine and antioxidants compared to regular green tea. Research into matcha and its constituents has revealed various benefits, indicating its potential for liver protection, heart health promotion, and support for weight loss.

Frito-Lay Company

Lay's is a well-known brand of potato chips featuring a variety of flavors. It also serves as the name of the company that established this chip brand in the United States. In 1932, C.E. Doolin visited a small cafe in San Antonio and purchased a bag of corn chips. Upon discovering that the manufacturer was interested in selling the business, he acquired the recipe and began producing Fritos corn chips in his mother's kitchen. He sold these chips from his Model T Ford.

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Photo Description: A screenshot of the Frito-Lay website.

During the same year, Herman W. Lay initiated a snack food delivery venture in Nashville. He also acquired the manufacturer's business to create H.W. Lay & Company, which later evolved into one of the largest snack food companies in the Southeast.

In 1961, the two companies merged, giving rise to Frito-Lay, Inc. Four years later, in 1965, Frito-Lay, Inc. joined forces with Pepsi-Cola to establish PepsiCo. This merger brought joy to snack enthusiasts everywhere.

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Misbar’s Classification

Fake

Misbar’s Sources

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