Starbucks’ Watermelon Mug Is a Summer Collection Item, Not a Symbol of Solidarity With Palestinians
The Claim
Starbucks is now officially making Palestine themed cups to try and cling back from their loss of billions for supporting Israel.
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Recently, a viral image circulating on social media suggests that Starbucks launched a watermelon-themed mug, purportedly as a gesture of solidarity with Palestinians and possibly to alleviate the impact of the consumer boycott on Starbucks.
Misbar’s Analysis
Misbar investigated the circulating image and found the claim to be misleading.
Misbar's team discovered that the mug was introduced in May 2023 as part of Starbucks' summer collection and has no connection to the Gaza war.
Watermelon: A Symbol of Palestinian Resilience
The watermelon has a rich historical significance as a symbol for Palestinians, originating from the aftermath of the Six-Day War in 1967 when Israel gained control of the West Bank, Gaza, and East Jerusalem. In response to strict regulations banning public displays of the Palestinian flag in Gaza and the West Bank, Palestinians creatively adopted the watermelon as a means of expression. Slicing it open revealed the vibrant colors of the Palestinian flag: red, black, white, and green. This ingenious use of the watermelon allowed Palestinians to visually represent their national identity and showcase resilience amid oppressive circumstances.
This symbolic adoption of the watermelon enabled Palestinians to surpass imposed restrictions, expressing solidarity with their homeland. Over time, the watermelon became deeply ingrained in Palestinian cultural and political imagery, serving as a potent visual representation of their struggle for self-determination and resistance against occupation. Today, within Palestinian communities, the watermelon continues to carry significant meaning, symbolizing resilience, unity, and the enduring spirit of the Palestinian people.
Starbucks CEO Condemns Misrepresentation Amid Gaza War
Starbucks CEO Laxman Narasimhan has conveyed concerns about the current global climate in a year-end letter to employees. He expressed apprehension about worldwide conflicts leading to violence, hate speech, and misinformation—issues that Starbucks strongly condemns. Narasimhan acknowledged a rise in protests and incidents of vandalism at several Starbucks stores, attributing them to protesters influenced by social media misrepresentation of the company's values. Starbucks has collaborated with local authorities to ensure the safety of its partners and customers, underscoring their clear stance: they stand for humanity.
Tensions between Starbucks and its union, Starbucks Workers United, escalated when the union posted pro-Palestine messages on social media. Starbucks responded by strongly disagreeing with the union's views. In turn, the union accused Starbucks of distorting the issue, claiming that the company's portrayal has jeopardized its workers.
Legal action unfolded, with Starbucks filing a federal court lawsuit in Iowa alleging trademark infringement and reputational damage. In response, the union filed a lawsuit in federal court in Pennsylvania, alleging defamation and seeking a judgment affirming its right to use the Starbucks name. Both lawsuits are currently pending.
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